Ministry of Health and SESC together to encourage physical activity

The Ministry of Health and the Social Service of Commerce (SESC) signed, this Monday (3), a cooperation agreement to strengthen and implement the Move Brasil Campaign, which aims to improve the quality of life of the population and encouraging the practice of physical activity among Brazilians.

The proposal of the Move Brasil campaign is to leave a legacy to Brazilians stimulated by the world sporting events that will be held in 2014, the World Cup and in 2016, the Olympics. The campaign was inspired by the movement carried out in Europe that intends to take 20 million citizens to the practice of physical activities.

The signing of the document took place during the 1st Seminar of the Academia da Saúde Program, an event that brings together, in Brasilia, national managers of the program between the 3rd and 5th of December. The secretaries of Health Care, Helvécio Magalhães, of Health Surveillance, Jarbas Barbosa, and the regional director of Sesc-DF, José Roberto Macedo, participated in the ceremony that sealed the commitment between the entities.

Brazilians spend most of their day in their work environment. Therefore, we believe that the involvement of institutions such as Sesc, which works with workers, can multiply health promotion actions, making them reach stores, malls, markets and several other places”, declares secretary Jarbas Barbosa.

Secretary Helvécio Magalhães emphasizes Sesc’s capillarity as an essential factor for the initiative. “We need not only governments, public institutions and the Unified Health System, but the participation of all entities that can collaborate. This partnership makes the fight against non-communicable chronic diseases more effective”, he emphasizes.

José Roberto Macedo, representative of Sesc, foresees positive results for the campaign. “Sesc intends to support the Ministry of Health to further strengthen public policies aimed at combating a sedentary lifestyle and improving the quality of life of Brazilians,” he says.

Health promotion actions are considered by the Ministry of Health to be strategic for the prevention of chronic diseases and the reduction of early mortality among Brazilians. Intersectoral partnerships are foreseen in the Plan to Combat Noncommunicable Chronic Diseases, launched by the federal government in 2011.

DEBATE  – The 1st Seminar of the Academia da Saúde Program, which takes place between the 3rd and 5th of December, promotes the holding of workshops and activities to guide state and municipal departments in the process of implementing the program, and provides for lectures on nutritional orientation, and the importance of physical and artistic activities in the prevention of violence. The event will also allow exchange of local experiences between program managers.

ACADEMY  – Non-Communicable Chronic Diseases (NCDs) account for 72% of the causes of death in the country. The Academia da Saúde Program, provided for in the Strategic Action Plan for Combating Chronic Non-Communicable Diseases (NCDs) in Brazil is the flagship to induce the increase in the practice of physical activity in the population. The initiative provides for the implementation of poles with infrastructure, equipment and qualified professionals to guide body practices, physical activities and leisure. Currently, there are more than 2,600 qualified centers for construction across the country and another 155 pre-existing projects that were adapted and funded by the ministry. The Ministry of Health is investing BRL 371 million in the program.

Jeanne Kenney
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I’m a stylist trainer, a content creator, and an entrepreneur passion. Virgo sign and Pisces ascendant, I move easily between my dreams, the crazy world I want, and my feet on the ground to carry out my projects.

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