Pink October and breast cancer

The month of October is very important for women’s health and is known worldwide as “Pink October”. The movement began in the 1990s in the United States as a way to raise awareness of the population in the control and prevention of breast cancer. The movement gained strength worldwide and today several countries celebrate the beginning of Pink October with races and events open to the public.

breast cancer

Breast cancer is a malignant tumor and the most common type of cancer in women worldwide. The disease is relatively rare before the age of 35, and above that age, the incidence increases, especially after the age of 50.

According to the World Health Organization (WHO), 1.4 million women are diagnosed with the disease every year, with about 460,000 annual deaths. In Brazil, the National Cancer Institute (INCA) estimates more than 57,000 new cases of the disease in 2015. Of these new cases, it is estimated that the disease kills around 14,000 women.

Breast cancer is multifactorial, that is, it is caused by several different factors, including:
– Hormonal factors
– Exposure to ionizing radiation, radiotherapy and other carcinogens
– Obesity, smoking, excessive alcohol consumption
– Genetic factors, such as the presence of mutations in the BRCA1 and BRCA2 genes

Although many of these factors are difficult to control, doctors and scientists say that weight control, physical activity and a balanced diet can reduce a woman’s risk of developing breast cancer by up to 28%.

Early diagnosis, usually made by mammography, reduces the risk of metastasis and mortality from the disease. Because of this, the recommendation of the Ministry of Health is that this examination be performed annually in women over 40 years of age. In women with a family history of breast cancer, screening should be done before this age.

Once installed, the treatments for the disease are chemotherapy, radiotherapy, immunotherapy and surgical removal of the affected breast.

The importance of prevention in the fight against breast cancer

One of the most important steps in the fight against breast cancer is disease prevention. Although difficult to control due to its multifactorial nature, the prevention of some aspects leads to an improvement in the quality of life of women. The main objective of the Pink October movement is to make the general population aware of the disease and adopt healthier practices.

In many countries, the month of October is marked by running, cycling, walking and outdoor activities in order to educate the population about the dangers of the disease. In Brazil, for example, the first Sunday in October was marked by races in several cities, such as São Paulo, Manaus, Curitiba, Porto Alegre, Florianópolis, among others. In addition, events such as lectures and distribution of pamphlets take place in various locations.

Another common fact is the lighting of monuments and iconic buildings in pink. In the United States, for example, monuments such as the Statue of Liberty and the White House are illuminated. It is also common to see the pink bow, symbol of the campaign, in public places, posters and billboards throughout the city.

In Brazil, Pink October celebrates, in 2015, 12 years of existence. More needs to be said about the disease, given the high number of cases and deaths per year. The focus of the campaign has been on breast cancer prevention through sports and healthy habits. Early diagnosis and regular exams are also one of the focuses of the campaign as a way of controlling the disease.

Also Read: 11 Foods That Prevent Breast Cancer

Jeanne Kenney
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I’m a stylist trainer, a content creator, and an entrepreneur passion. Virgo sign and Pisces ascendant, I move easily between my dreams, the crazy world I want, and my feet on the ground to carry out my projects.

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